# Dublin Rape Crisis Centre Removes Consent Ad After Justice Minister's Criticism

> Ireland's Justice Minister Jim O'Callaghan called a Dublin Rape Crisis Centre consent video inappropriate, leading to its removal just over a month after its release.

By PrimaryBrief newsroom · Published 2026-10-25T17:34:23.639534Z
Canonical: https://primarybrief.com/article/dublin-rape-crisis-centre-removes-consent-ad-after-justice-minister-s-criticism-92c04357

The Dublin Rape Crisis Centre (DRCC) removed its "We-Consent" advertisement on October 22, 2026, after Justice Minister Jim O'Callaghan criticized the video for being "inappropriate and demeaning to grandparents" [13][17]. The decision came roughly a month after the video's social media launch [17][18].

This incident highlights the tension between government funding and the independence of advocacy groups, prompting concerns from civil liberties organizations about potential self-censorship [20]. The controversy has brought public attention to discussions around consent education and the role of familial relationships [15].

## What the records show

The DRCC developed its "We-Consent" campaign to emphasize children's bodily autonomy and the importance of respecting personal boundaries from an early age [11]. The advertisement at the center of the controversy depicted a teenage girl appearing uncomfortable when her grandparents attempted to hug her [11][13]. The DRCC stated that the video's content, which included the grandparents clip, was informed by feedback from over 20 consent workshops [4][11][12]. These workshops involved both younger and older individuals, and participants frequently shared experiences of situations where they felt uncomfortable, leading to the scenarios depicted in the video series [11][12]. The campaign was part of the DRCC's long-term prevention work aimed at increasing awareness and practice of consent in Ireland [12]. The Department of Justice provided funding for the DRCC's programs [13].

## The timeline

In mid-September 2026, the Dublin Rape Crisis Centre launched a 25-second social media video as part of its "We-Consent" campaign [17][18]. By October 22, 2026, the video had garnered significant public criticism [13][14]. On the same day, Justice Minister Jim O'Callaghan intervened, stating the video was "inappropriate and demeaning to grandparents" [13][14][16]. Following this intervention and a backlash, the DRCC removed the video along with two others from its social media channels on October 22, 2026 [14][17][18].

## What changed and for whom

The Dublin Rape Crisis Centre removed three online campaign videos, including the one featuring grandparents, after the public outcry and ministerial intervention [14][16]. The Department of Justice, which funds the DRCC, clarified that the specific video did not reflect the views of the Government [13][17]. The Irish Council for Civil Liberties (ICCL) described Minister O'Callaghan's involvement as "unsettling," cautioning that such actions could lead to a "chilling effect" and self-censorship among civil society organizations that receive state funding [20]. Health Minister Jennifer Carroll MacNeill also reiterated that the government did not support the specific ad and emphasized the importance of grandparents [18].

## What the subject has said publicly

Justice Minister Jim O'Callaghan, who has served as Minister for Justice, Home Affairs and Migration since January 2025, stated the video was "both inappropriate and demeaning" to grandparents [1][13][17]. He confirmed the DRCC removed the video after engagement with his officials, adding that the content "does not represent the views of the Government" [16][17]. Taoiseach Micheál Martin supported O'Callaghan's decision to have the video taken down [10][21]. The DRCC issued a statement explaining it removed the videos because it did not want the "negativity to impinge on and distract from the vital work" it conducts [17]. The organization reaffirmed that the video series was based on feedback from over 20 consent workshops, where scenarios of feeling uncomfortable, even with loved ones, frequently arose [11][12].

## What we could not confirm

The precise details of the "engagement" between officials from Minister O'Callaghan's department and the Dublin Rape Crisis Centre that led to the removal of the videos remain unclear [16][17]. The long-term implications of this incident for the DRCC's funding or its future advocacy campaigns are also not yet known.

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