New 'Vast' Beatles Museum to Open in Liverpool in 2028

A new, significantly expanded Beatles museum, hailed by Paul McCartney as "extraordinary," will open in Liverpool in 2028, relocating the existing Beatles Story museum and expanding its footprint to 100,000 square feet[1][2][3]. This development marks the first time Apple Corps Ltd. will officially operate a fan experience in Liverpool, promising a comprehensive, interactive journey through the band's history and contributing to local arts through a new charitable trust[1][2][3].

What the records show

The new Beatles Story museum will occupy the former St Johns Market within the St Johns Shopping Centre, positioned directly opposite Liverpool Lime Street station[1][2][3]. This new facility is projected to be more than four times the size of its current location at Royal Albert Dock, encompassing 100,000 square feet[1][2][3]. The project includes a distinct "Yellow Submarine"-themed viewing experience located in the St Johns Beacon, a 450-foot tower designed to offer 360-degree panoramic views of the city[1][2][3]. The ownership and operation of The Beatles Story will transfer to Apple Corps Ltd., the company established by The Beatles in 1968 to manage their creative and business interests[1][2][3].

The timeline

The long-running Beatles Story museum, which originally opened in May 1990, will come under the management of Apple Corps Ltd. in 2027, ahead of its planned relocation in 2028[1][2][3]. This will be Apple Corps' inaugural official fan experience operated in Liverpool, following a London attraction scheduled to open at 3 Savile Row by the end of 2027[1][2][3]. Tom Greene, who became CEO of Apple Corps in September 2025, leads this ambitious project[1][2][3]. The St Johns Market building, designed by English architect James A Roberts in 1969, has been vacant since its closure in 2024[1][2][3]. The St Johns Beacon has also been unused since its viewing gallery and radio station tenants vacated the premises in 2024[1][2][3]. Sam Mendes' film, "The Beatles: A Four-Film Cinematic Event," is slated for worldwide release in cinemas in April 2028[1][2][3].

What changed and for whom

The museum's expansion from its current Royal Albert Dock site to the former St Johns Market will create a "multi-hour experience" for visitors[1][2][3]. The new facility aims to immerse visitors in The Beatles' history through interactive technology, original artifacts, and meticulously recreated sets[1][2][3]. These recreations will include iconic locations such as The Cavern Club and Abbey Road, with some environments utilizing sets and props from Sam Mendes' forthcoming film[1][2][3]. A portion of the proceeds from every ticket sold will contribute to The Apple Corps Liverpool Trust, a new charitable initiative providing financial support and opportunities for emerging artists and local cultural endeavors in Liverpool[1][2][3].

What the subject has said publicly

Paul McCartney described the plans as "extraordinary"[1][2][3]. He stated, "I find it incredible and humbling that people are still interested in our story and it's very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city"[1][2][3].

What we could not confirm

The specific financial details of the project have not been disclosed[1][2][3].